The #MuseumSelfieDayaction invites visitors from all over the world to participate in the event on its social networks by posting a self-portrait (selfie), accompanied by the specific hashtag, with museums as a backdrop. Internet s follow selfie publications with behind-the-scenes curiosities and games related to museum collections.
The purpose of the action is to encourage the visitor to produce the photos and circulate these images on social networks, showing actions which are not generally seen by the general public. It is an opportunity to promote museums on social networks and show the public they are fun, attractive and connected spaces with new media.
The event is an initiative of the Government of the State of São Paulo, through the Secretariat of Culture, Economy and Creative Industry, in collaboration with Condephaat (Council for the Defense of Historical, Archaeological, Artistic and Tourism Heritage of the State of São Paulo).
The Casa de Portinari Museum participates by offering unique and free experiences to the public who have the opportunity to know the relevance of the historical heritage of this institution, thus promoting interaction with the community and the memory of belonging.
The Casa de Portinari Museum is a partner of the São Paulo Social Fund as a collection point for the Warm Clothing Campaign, with the purpose of collecting winter items and donating them to people in situations of social vulnerability in the state.
Donations can be made at the museum throughout the winter period. There will be boxes duly marked for the receipt of donations. The main needs are warm clothing, socks, caps and gloves. Items too old, torn, and dirty are not accepted as donations. All items received will be destined for social entities.
Museums Spring is an annual season of events coordinated by IBRAM (Brazilian Institute of Museums), which takes place every year in September. The proposal is to disseminate and value Brazilian museums, encouraging the visitation and the relationship of museums with society. The Casa de Portinari Museum participates in the event through special activities offered to the public free of charge. Each edition of the event addresses a different theme.
The National Museum Week is a cultural season coordinated by IBRAM (Brazilian Institute of Museums) taking place every year in celebration of International Museum Day, on May 18.
Each year, ICOM (International Council of Museums) launches a different theme for the celebration of this date, which is also the guiding theme of the activities of the National Museum Week. The Casa de Portinari Museum actively participates in the action through the dissemination and appreciation of Candido Portinari’s legacy.
Virada Inclusiva [Inclusive Turn] is a program of the Secretarat of State for the Rights of Persons with Disabilities (SEDPcD) aiming to encourage the participation of people with and without disabilities, together, in inclusive actions with a wide network of partners and volunteer collaborators from the most diverse sectors. The Casa de Portinari Museum participates in the action with an accessible, diverse and inclusive programming grid.
Virada Cultural Paulista [São Paulo Cultural Turn] is an accomplishment of the Government of the State of São Paulo, through the Secretariat of Culture, Economy and Creative Industry. The event brings music and cultural events to 33 cities in the interior of São Paulo, with variations in languages and experiences.
The Casa de Portinari Museum participates in the event fostering local culture, giving visibility to regional artists.
MuseumWeek is the first worldwide cultural event taking place entirely on social media. There are seven days of culture and art with a different theme and hashtag, representing a specific theme.
The profile of the Casa de Portinari Museum shares daily, throughout the week, posts of content related to the legacy of the Brodowski artist in world action.
Dreaming the World is an initiative of the Secretariat of Culture, Economy and Creative Industries of the State of São Paulo, through the Museum Heritage Preservation Unit and the State Museum System, which seeks to articulate and mobilize discussions about the performance of museums in respect and defense of Human Rights. Candido Portinari dreamed of a fair and equal world for all, and portrayed the characters of this dream in his work.
“The social painter believes himself to be the interpreter of the people, the messenger of their feelings. He is the one who desires peace, justice, freedom. He believes that men can partake of the pleasures of the universe. Listening to birdsongs. See the waters of the rivers that flow fertilizing the land. See the starry sky and breathe the cloudless morning air. With no other thought than brotherhood and peace. Men living in a climate of justice. Where there are no hungry boys. Where there are no men without rights. Where there are no crying mothers and old people dying without shelter”. (Candido Portinari – interview with poet and friend Vinícius de Moraes, 1953).
All rights reserved. © Portinari House Museum 2019.
